Edison Reformado



Ed Reformado is in his 15th year of coaching youth basketball and directing youth programming & is the sole-owner of Finish Strong Athletics & North Shore Stars. Coach Ed’s goal for all children is to learn more about themselves and others through sports! Ed & the team at Finish Strong encourage all boys and girls to enjoy everyday, by making new connections and turning obstacles into opportunities.

Currently Ed resides in Lake Forest with his wife, Kelly and daughters – Eliza & Cecilia.